CorrActions, an Israeli startup that has, among other things, built a driver monitoring system that can understand a driver’s cognitive state, today announced that it has raised a strategic investment from the Volvo Cars Tech Fund. According to the company, the goal of this round is $6 million.
The idea behind CorrActions is to use sensors already built into the car to monitor the driver’s precise muscle movements. The company argues that these movements can reflect brain activity which CorrActions algorithms can then evaluate to check if the driver is tired, distracted or intoxicated. Simply using a cell phone and watching users interact with an app, CorrActions CEO Ilan Reingold told me during a meeting in Israel earlier this year that the company can determine blood alcohol levels with up to 90% accuracy and free of false positives (work CorrActions (formerly with VW on For This).
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Today, Wfrazzle a job with several original equipment manufacturers aAbbreviation II big fast managers to T controlhe Capabilities to The person behind the wheel,” Reingold noted, but also stressed that companies building self-driving fleets could use this system to monitor the level of motion sickness in passengers, for example, to manage how a car is driven to ensure passengers feel comfortable. By a camera-based system or millimeter-wave radar.
Currently, the company mostly works with data from steering wheel sensors and pressure-based seat sensors, as well as motion data from apps that fleet managers use to communicate with their drivers.
“Through the Technology Fund, we aim to be the strategic partner of choice for exciting start-ups that can help cement our position as a technology leader in our industry,” said Aleksander Petrovsky, President of the Volvo Car Technology Fund. “CorrActions fits the law perfectly and is focused on a mission close to our hearts: making cars and traffic safer.”
Volvo points out that the company’s flagship EX90 electric SUV already includes several systems to understand the driver’s cognitive state. “CorrActions technology is a closely related complement to our driver understanding system. As a result, we have decided to acquire a stake in CorrActions to support the development and commercialization of its technology,” the Volvo Cars Tech Fund explains in the funding announcement.
Founded in 2019 by neuropsychologist Elad Hochman and business executive Zvi Ginosar in 2019, the company previously raised a seed $2.7 million in 2021. The company brought on Reingold, who previously held a number of executive and R&D roles at several Startups and large organizations such as Broadcom and Sony, in June 2022 to take on the CEO role.